Identity
United States Botanic Garden Graphic Guidelines 2002, Office of the Architect, United States Congress
A comprehensive graphic identity that was undertaken after the renovation of the
Garden’s conservatory. The garden already had a very good logo — I emphasized
it by placing it, as a constant, in the upper left hand corner of all applications.
The program is set in Meta and Palatino Italic, and like the varied plants in the
garden, features 4 different greens and a varied seasonal palette. A range of
imagery is featured, from lush color images to inexpensive clip-art.
